Career switchers
Who want to break into GTM engineering with real skills and a portfolio to show for it.
Now enrolling
Learn GTM. Ship systems.
Get results.
GTM University teaches you the fundamentals — then the systems. Become a GTM engineer, land the role, run your own agency, or scale the campaigns you already own with Clay, Claude, Codex and AI agents.
Trusted by 200+ GTM operators
Tools we teach
Live classes with Shaw · Lohit · Christian
What is GTM University?
A school for operators who build the systems
GTM University teaches the fundamentals every go-to-market team already pays for — ICP, offer, list building, messaging, deliverability and reporting — then shows you how to run all of it with Clay, Claude, Codex and AI agents.
You're not learning theory. You're building working systems and shipping campaigns while three operators review your work every week.
From the team behind these results
200+
operators trained inside GTM University
3
live coaching calls every single week
$100M+
pipeline built with these exact plays
50+
modules in the outbound & GTM curriculum
Admissions
This program is for you if you are a
GTM engineers & operators
Who want to scale campaign results and build AI systems instead of one-off automations.
Founders & agency owners
Who want a GTM machine that produces predictable pipeline for themselves and their clients.
How is this different?
The old GTM playbook vs. the GTM University way
The old way
- Guessing at ICP and blasting volume
- Stale, unenriched lists
- Templates everyone else is sending
- Deliverability you can't diagnose
- Manual research for hours a day
- No proof of work for hiring managers
The GTM University way
- Segments prioritised by real buying signals
- Enriched, researched lists built in Clay
- Messaging built on a differentiated POV
- Infrastructure monitored and fixed weekly
- AI agents doing the research every hour
- A portfolio of shipped GTM systems
Same market. Completely different output.
How it works
How GTM University gets you results
Step 1
Fundamentals first
Define your ICP, prioritise segments and build the offer before you touch a single tool.
Step 2
Lists & enrichment
Build researched, signal-based lists in Clay with waterfall enrichment that actually holds up.
Step 3
Infrastructure
Domains, inboxes, warmup and deliverability monitoring so your sends land every day.
Step 4
Messaging & POV
Write differentiated copy and sequences built on a point of view, not a swipe file.
Step 5
AI agents & automation
Claude, Codex and agents that research, personalise, route and report on autopilot.
Step 6
Review & scale
Bring your campaigns to live calls every week, fix what's broken, then scale what works.
Inside the university
Seven pillars. One unfair advantage.
Every piece of GTM University is built to compress years of go-to-market learning into weeks. Here's exactly what you get the moment you enroll.
01 · The course
The full GTM curriculum
Over 50 modules covering everything we use to run the world's top outbound and GTM programs — updated weekly to stay ahead of the market.
- GTM fundamentals: offer, ICP, list building, messaging, metrics
- Claude Code and Codex setup plus practical & advanced GTM workflows
- 30+ Clay workflow breakdowns with plug-and-play workbook templates
- Swipe file of 200+ top-performing email scripts (loadable as a context file)
- Step-by-step campaign creation that has driven 30,000+ positive responses
- Full walkthrough of a top 0.1% cold email infrastructure stack
- Every recording from past internal trainings, classes, and webinars
02 · Live classes
Three weekly live coaching calls
Open-floor Q&A every week with the faculty. Bring any question — niche, tactical, or strategic — and get it answered live. Included from the Scholar tier up.
- Wednesday — GTM strategy workshops with Shaw
- Thursday — Clay & Claude Code build sessions with Lohit
- Friday — campaign & strategy reviews with Christian
- 11+ combined years of GTM · 10M+ emails sent · $70M in pipeline
- Every call recorded and filed in the library
03 · Daily insights
Daily GTM insight posts
A constant pulse on what's working right now — from operators actively running campaigns.
- New skills we're building with Claude Code and Codex
- Fresh Clay workbook templates
- Internal campaign insights — what's converting today
- Real-time market shifts you need to know about
- Early finds on emerging GTM tools
04 · Access
Direct access to the faculty
No gatekeepers. Get unstuck fast with the team that has actually shipped campaigns at scale.
- #ask-the-experts channel — questions answered within 24 hours
- Live Q&A access on every class
- Mentorship tier: private 1:1 Slack channel and biweekly meetings
05 · Workflow drops
Weekly workflow & agent drops
Plug-and-play assets we're shipping for ourselves and clients in real time — handed to you the same week.
- Brand-new Claude Code skills (Markdown files you load straight in)
- Clay workbook templates ready to import
- AI agents and n8n templates wired for outbound automation
06 · Careers
GTM engineering job placement
Whether you want a GTM engineering role or you're hiring for one, the community is wired into the job market.
- Live GTM job board scraping LinkedIn, Glassdoor & Indeed in real time
- Dedicated channel pinging the group on every new role posted
- Portfolio projects and interview prep to show real skills
07 · Community
A room full of GTM operators
The people you build alongside matter more than the playbook. This room is full of operators running real programs.
- Share alpha and trade tactics with peers building right now
- Quarterly in-person meet-ups
Curriculums & live coaching
Four core tracks that drive real outcomes
Work through them in the order that fits your goal, reinforced by three live classes a week and feedback on what you're building.
GTM Fundamentals
Offer, ICP, list building, messaging and the numbers behind a pipeline. The base layer everything else sits on — so you build systems that actually produce meetings.
Taught by Christian
Clay & Enrichment Systems
Clay from first table to production: waterfalls, signals, scoring, dedupe and handoff. Learning Clay teaches you to think in structured systems — which pays off everywhere else.
Taught by Lohit
Claude Code, Codex & AI Agents
Build agents and internal tools for outbound and GTM ops: research agents, inbox and reply handling, routing, reporting. No CS degree required.
Taught by Shaw
The Cold Email Machine
Infrastructure, deliverability, sending, sequences and reply handling — assembled into one machine you can run for yourself, an employer or a client.
Taught by Christian · Shaw
Outcomes
At the end of this program you will know how to
Define your ICP & prioritize segments
Stop burning sends on the wrong accounts.
Build lists that actually convert
Signal-based sourcing, enrichment and scoring in Clay.
Write a differentiated point of view
Stand out instead of competing on discounts and volume.
Run a GTM motions playbook
Repeatable plays across email, LinkedIn and inbound.
Own your sending infrastructure
Deliverability, domains, warmup and inbox placement.
Build AI agents for GTM ops
Research, replies, routing and reporting on autopilot.
Report on what matters
A GTM dashboard your boss or client can't argue with.
Package and sell the work
Land the role, the promotion or the retainer.
Student results
Real wins from GTM University students
Actual screenshots from inside the community. Click any to zoom in.
What to expect
Your first 90 days
Days 0–7
Fundamentals, ICP and offer locked. Tooling and infrastructure set up.
Days 7–14
First enriched lists built in Clay, sequences written and reviewed.
Days 14–30
Campaigns live, replies landing, first meetings booked.
Days 30–90
AI agents automating the work, portfolio built, results scaled.
Completely risk-free
Our show up and build guarantee
Show up to the live calls, do the work, and bring your campaigns for review. If GTM University isn't worth what you paid in your first 30 days, email us and we'll refund you.
Enroll todayReviews
What students are saying
The faculty
The operators teaching you
11+ combined years in GTM. 10M+ emails sent. 30,000+ positive responses generated. $70M in pipeline. Now teaching live, three times a week.
Christian Plascencia
Founder & CEO @ Pipeline.tech
Shashank Chandrasekaran
Head of GTM @ Pipeline.tech
Wednesday — GTM strategy workshops
- 2 years in outbound
- Managed outbound for 41 B2B companies, generated 4,300+ sales opportunities
- Drove $68M in confirmed pipeline with $11.5M cash collected for startups to enterprise orgs
- Represented Chennai in the Clay Cup
- Pipeline driven
- $68M
- Opportunities
- 4,300+
- Companies
- 41
Lohit Boruah
COO @ Pipeline.tech
Thursday — Workflow & automation sessions
- 4 years in cold email and outbound strategy
- Partnered with 100+ B2B clients to build and scale outreach systems
- Sent over 1M+ cold emails and generated $5M+ in revenue
- Built multiple proprietary GTM SaaS products
- Revenue generated
- $5M+
- Cold emails sent
- 1M+
- B2B clients
- 100+
Choose your path
Six ways students use GTM University
One curriculum, built so you can go from the fundamentals to running real GTM systems — whatever the outcome you're after.
01
Become a GTM expert
Start from zero and learn the fundamentals — offer, list, message, infrastructure, and the metrics that actually matter.
02
Become a GTM engineer
Build with Clay, Claude Code, Codex and AI agents. Ship systems that research, personalise and send at scale.
03
Land a GTM engineering role
Portfolio projects, interview prep, and a live job board wired into the roles companies are hiring for right now.
04
Run your own GTM agency
Positioning, pricing, fulfilment and delivery playbooks from operators running agency programs at scale.
05
Scale results in-house
Already a GTM engineer? Improve reply rates, fix deliverability and rebuild your campaigns around what works today.
06
Automate your GTM ops
Agents for enrichment, routing, inbox management and reporting — templates you can load and run the same day.
Tuition
Three tiers. One curriculum.
Pay monthly, or commit and save — 33% off quarterly, 50% off yearly, paid up front.
Student
Course + community
$99/ month
Billed monthly · cancel anytime
- Full GTM University course library
- Clay, Claude & Codex build-alongs
- 200+ swipe-file email scripts
- Weekly skill & workflow drops
- Private student community
- Live GTM job board
Enroll in Student
Instant access · Onboarding within 24 hours
Scholar
Everything in Student + live coaching
$247/ month
Billed monthly · cancel anytime
- Everything in Student
- 3 live coaching calls every week
- Wednesday — GTM strategy with Shaw
- Thursday — Clay & Claude Code with Lohit
- Friday — campaign reviews with Christian
- Full library of every call recording
Enroll in Scholar
Instant access · Onboarding within 24 hours
Mentorship
Everything in Scholar + 1:1 access
$1,000/ month
Billed monthly · cancel anytime
- Everything in Scholar
- Private 1:1 Slack channel with our team
- Monthly 1:1 advisory meetings
- Direct support from Christian, Shaw & Lohit
- Campaign, offer & infrastructure audits
- Hiring and agency-building guidance
Enroll in Mentorship
Instant access · Onboarding within 24 hours
Admissions
Frequently asked questions
Which tools and technologies do you teach?+
Clay, Claude Code, Codex and AI agents, cold email infrastructure and deliverability, CRM and reporting, plus the sending and enrichment tools most GTM teams run day to day. Because the live classes are interactive, we can go deep on the specific stack you're working in.
Is this cohort-based? When can I start?+
You start immediately. The course is available the moment you enroll, and live classes run three times a week with Shaw, Lohit and Christian — every session is recorded.
I'm brand new to GTM. Is this too advanced?+
No. The GTM Fundamentals track exists exactly for that. We just ask that you can commit real hours each week — the students who get the most out of it treat it like a job, not a library card.
I'm already a GTM engineer. Will I learn anything?+
Most experienced members join for the advanced material, the AI agent builds and the network. If you're already running campaigns, the fastest wins usually come from the systems and automation tracks plus live feedback on your own numbers.
Can this help me get hired as a GTM engineer?+
That's one of the main paths students take. You build a portfolio of real systems, get help positioning yourself, and see roles and client work shared inside the community.
Which tier should I pick?+
Student if you want the course and the community. Scholar if you want the three live coaching calls a week and all recordings. Mentorship if you want a private channel with us, biweekly one-on-ones and hands-on help with your specific build.
Enrollment is open
Ready to build GTM systems
that actually ship?
Student $99/mo, Scholar $247/mo, Mentorship $1,000/mo — or save up to 50% by paying quarterly or yearly.
Enroll in GTM University